20 years’ marketing experience

Chris Pascoe

Digital Marketer & Consultant • Performance • Content • Strategy

I specialise in delivering measurable outcomes that drive growth for my clients. From performance marketing and SEO to creative strategy and social, I maximise value at every touchpoint.

Whether it is marketing strategy, web design or hands-on digital advertising, my focus is ROI and solving real business challenges. I deliver strategy and execution tailored to your goals.

Chris Pascoe portrait
Experience

Where I’ve Worked

FounderCrisP Digital

I drive real ROI and provide marketing & business consultancy for clients.

Head of Brand & Digital MarketingStanley Black & Decker — MEA & Turkey

Led brand & digital teams for DeWalt, Stanley, and Black+Decker across the region.

Digital Marketing DirectorAtlantis Resorts (Dubai)

Increased direct business & profitability while leading the resort’s digital transformation.

Impact Case Studies

Outcomes I’ve Driven

eCommerce ROAS improvement case study
Improved ROAS by 270% for medical eComm business

An established medical eComm business asked me to fix performance marketing. We tripled ROAS.

Searchr.TV go-to-market strategy case study
Developed go-to-market strategy for Searchr.TV

Searchr.TV is a streaming services aggregator. I led strategy, positioning and launch for the TV-first app.

Premium Die-Cast eCommerce
Launched a profitable & automated eCommerce business

Created the Premium Die-Cast brand, grew a reputable social following and negotiated logistics.

Amazon DSP record ROI campaign for Black & Decker appliances
Held record ROI for Amazon DSP (MENA) for consumer products

Launched Black+Decker appliances on Amazon’s programmatic platform with exceptional ROI.

LinkedIn DeWalt lead generation campaign
Built high-impact LinkedIn lead generation for DeWalt

Creative, media buying and sales funnel flow on Pardot to generate qualified pipeline.

McLaren F1 DeWalt Pit Stop Challenge activation
Conceptualised DeWalt x McLaren Pit Stop Challenge

Developed the Pit Stop Challenge to create awareness & drive end-user database growth.

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Atlantis Members loyalty program
CRM program with 1M records & +89% direct channel share

Created Atlantis Members program, expanding marketable database and owned-channel revenue.

Atlantis Resorts digital transformation project
Pioneered digital transformation at Atlantis Resorts

Redesigned Atlantis websites & migrated the stack to Sitecore and Salesforce Marketing Cloud.

Blushield BigCommerce eCommerce website design
Designed high-conversion BigCommerce site for Blushield

Research → wireframes → design → code for Blushield Middle East’s BigCommerce site.

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Skills

Some Of The Tools I Can Use

Digital Advertising Platforms

Website Development Tools

CRM Tools

Project Management Tools

Creative Tools

Education

Where I Studied

University of New South Wales — Australia

Science (Aviation)

Association for Data-Driven Marketing & Advertising (ADMA) — Australia

Digital Marketing Certificate

Let’s talk

Ready to see the impact?

I’m versatile, hands-on, and outcome-driven. If you need senior marketing leadership or high-leverage execution, I can help.